||||  BRANDING: A VISUAL IDENTITY FOR LEGEND APPAREL BRAND  ||||
 

_DEVICE x CHAMPION 100: CENTENNIAL VISUAL IDENTITY DEVELOPMENT

Champion is celebrating 100 years and we were asked to be part of the creative team to help develop their centennial identity. The brand was started in 1919 and now outfits the world with authentic athletic apparel. From sidelines to side streets, the core collection remains built around classic cuts and a deep history with a stitch of modern. The centennial designs for Champion have one foot in the past and one in the future.

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WHAT THE FUCK

WE'RE A PASSIONATE DESIGN TEAM LIVING LIFE TO THE FULLEST, HONORING THE CRAFT THAT WE LOVE AND GETTING OUR HANDS DIRTY AS OFTEN AS POSSIBLE. WE ARE AN AWARD-WINNING STUDIO CREATING UNCOMMON, EMOTIONALLY RELEVANT CONCEPTS AND DESIGNS. OUR WORK HAS LED TO CREATIVE COLLABORATIONS WITH PATRONS FROM SMALL START-UPS TO ESTABLISHED ORGANIZATIONS WITHIN ARTS AND CULTURE, MUSIC, FOOD, BEVERAGE, FASHION, CONSULTING, PUBLISHING AND ADVERTISING.

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