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MIDNIGHT MOON

BRAND STRATEGY / COMPREHENSIVE BRAND IDENTITY / COLLATERAL / MARKETING / PACKAGING / EXPERIENTIAL / SOCIAL

Midnight Moon is moonshine so authentic you’ll feel lawless for drinking it. Handwritten and traditional typefaces allude to a generations-back approach to distillation. Prohibition-era iconography and twine-tied paper packaging suggest a product that subverts norms. Branding collateral from purpose-printed cups to gift boxes crafted from wooden crates are a wink to the whole moonshine experience. Midnight Moon is criminally serious about its libations – and we’re a willing accessory.

- // AWARDS // COMMUNICATION ARTS DESIGN ANNUAL / PRINT REGIONAL DESIGN ANNUAL  / HOW INTERNATIONAL / LÜRZER'S ARCHIVE

 
 
 
 
 

"OUR EXPLOSIVE GROWTH AND MASS-MARKET ACCEPTANCE HAS BEEN FUELED BY DEVICE'S BRANDING" 

- SARAH LEROY / SVP OF MARKETING / PIEDMONT DISTILLERS, INC.

 
 
 
 
 
 
 

WE ARE A NORTH CAROLINA DESIGN STUDIO, SPECIALIZING IN CREATING + BUILDING BRAND DISTINCTION.

× / NEW BUSINESS × / PRESS INQUIRIES


©2021 DEVICE, LLC 

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WHAT THE FUCK

WE'RE A PASSIONATE DESIGN TEAM LIVING LIFE TO THE FULLEST, HONORING THE CRAFT THAT WE LOVE AND GETTING OUR HANDS DIRTY AS OFTEN AS POSSIBLE. WE ARE AN AWARD-WINNING STUDIO CREATING UNCOMMON, EMOTIONALLY RELEVANT CONCEPTS AND DESIGNS. OUR WORK HAS LED TO CREATIVE COLLABORATIONS WITH PATRONS FROM SMALL START-UPS TO ESTABLISHED ORGANIZATIONS WITHIN ARTS AND CULTURE, MUSIC, FOOD, BEVERAGE, FASHION, CONSULTING, PUBLISHING AND ADVERTISING.

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