NORTHWESTERN UNIVERSITY ATHLETICS

A founding member of the BIG10 conference, Northwestern University needed to refresh and reinvigorate the look of its football program while staying true to its roots. NU engaged Device to redefine the team’s branding and visual language for the 2015 season.

We took an entirely new approach from the design of previous seasons, retaining only the school’s iconic ‘N’ logo and a design motif of varying stripes that has long been a part of the school’s wider branding efforts. A whole new photography direction was envisioned – one designed to better reflect the attitude of the team while meshing with the new design.

 

SERVICES

ART DIRECTION
COLLATERAL
CONTENT CREATION
IDENTITY
ICONOGRAPHY
ILLLUSTRATION
MESSAGING
PHOTOGRPAHY
PRINT

 
 
 
 

AWARDS & PRESS

GRAPHIS

 

The season ticket book incorporates a fresh set of custom icons, an updated seating chart and a cohesive layout. Custom foiling on the tickets and passes provide tamper-proof security while adding premium appeal.

The result is a united identity that reflects the presence and strength of a century-long legacy – while carrying it boldly into the present.

 

 
 
 
 
 

WE ARE A NORTH CAROLINA DESIGN STUDIO, SPECIALIZING IN CREATING + BUILDING BRAND DISTINCTION.

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©2021 DEVICE, LLC 

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WHAT THE FUCK

WE'RE A PASSIONATE DESIGN TEAM LIVING LIFE TO THE FULLEST, HONORING THE CRAFT THAT WE LOVE AND GETTING OUR HANDS DIRTY AS OFTEN AS POSSIBLE. WE ARE AN AWARD-WINNING STUDIO CREATING UNCOMMON, EMOTIONALLY RELEVANT CONCEPTS AND DESIGNS. OUR WORK HAS LED TO CREATIVE COLLABORATIONS WITH PATRONS FROM SMALL START-UPS TO ESTABLISHED ORGANIZATIONS WITHIN ARTS AND CULTURE, MUSIC, FOOD, BEVERAGE, FASHION, CONSULTING, PUBLISHING AND ADVERTISING.

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