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ZUG THE FILM

STRATEGY / LOGO / IDENTITY / COLLATERAL

Indie filmmaker Perry Janes is the brains behind ZUG, an eerie short work where Detroit city and urban legends go bump in the night. ZUG had to infiltrate the minds of film festival-goers. The modus operandi was a pay-it-forward promotional push on a shoestring. 150 hand printed posters, designed with a nod to the streets of the Motor City, formed the basis of the campaign. Corkboard-worthy handbills and collectible buttons added to the grassroots swell.


- // AWARDS // COMMUNICATION ARTS / PRINT REGIONAL DESIGN ANNUAL / HOW INTERNATIONAL DESGIN ANNUAL

 
 
 
 

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WHAT THE FUCK

WE'RE A PASSIONATE DESIGN TEAM LIVING LIFE TO THE FULLEST, HONORING THE CRAFT THAT WE LOVE AND GETTING OUR HANDS DIRTY AS OFTEN AS POSSIBLE. WE ARE AN AWARD-WINNING STUDIO CREATING UNCOMMON, EMOTIONALLY RELEVANT CONCEPTS AND DESIGNS. OUR WORK HAS LED TO CREATIVE COLLABORATIONS WITH PATRONS FROM SMALL START-UPS TO ESTABLISHED ORGANIZATIONS WITHIN ARTS AND CULTURE, MUSIC, FOOD, BEVERAGE, FASHION, CONSULTING, PUBLISHING AND ADVERTISING.

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